Job Title
- Data Scientist (SQL/Python/R) | Hybrid - San Bruno, CA
Primary Skills
- SQL, SQL Server
Required Skills
- Marketing mixed model experience
Job Description
We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc).
Responsibilities
- Perform hands-on modeling and complex analyses using Python, SQL and/or R
- Build and enhance marketing mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
Minimum Qualifications
- Marketing mix modeling industry experience
- 8+ years of industry experience in data science, measurement, marketing strategy & analytics
Description
- Perform hands-on modeling and complex analyses using Python, SQL and/or R
- Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
- Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO
- Present media mix insights to different levels of senior clients
- Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
- Partner with cross-functional team to streamline data science solutions
- Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization
Minimum Qualifications
- Master's degree in statistics, economics, operations research, engineering, or related field
- 6+ years of industry experience in data science, measurement, marketing strategy & analytics
- Strong communication skills to 'tell a story' that provides insight into the business
- Proficient coding skills (SQL, Python, R) and database knowledge
- Extensive experience with predictive modeling algorithms
- Strong project management skills, including managing technical resources and multiple priorities & milestones
- You have a passion for working in a fast-paced agile environment
- A collaborative mindset and sense of curiosity
Preferred Qualifications
- PhD degree in Statistics, Economics, Operations Research, or related field
- Experienced in building market mix and multi-touch attribution models
- Experience with advertising, measurement, and/or digital marketing analytics
- Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.
- Advanced programming skills with experience of creating Python modules
- Experience with A/B and Multivariate test design and implementation
Additional Information
While others say it, we do it: we care. We have great people and we do great work. Just as importantly, we have great relationships with an impressive clientele. Over 1,000 talented, diverse, and career-minded professionals are carving out their role and experiencing a good mix of challenges and opportunities - and we're rooting for them along the way, every day. For more, click: Life at Mindteck
Mindteck Equal Opportunity Statement
Mindteck is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.